Since my contact with Frater films, Jim's told me that the main technique for combining much of the illustration with the animation was a technique called "Rotoscoping". Rotoscoping basically involves tracing over each individual frame of an existing piece of film, and then arranging these drawn frames as a replacement film, with an illustrated effect.
Most notably this technique (according to Wikipedia, an early source for this standard of information) has been used in films such as Tron, Watership Down and Juno. Well known music videos such as "Take On Me" by A-Ha (probably the most famous use of this technique), Kasabian's "Shoot The Runner" and The Strokes with "12:51" have all accessed the use of Rotoscoping to enhance the aesthetics of their music videos.
Here's just a few Youtube examples of existing footage that's been rotoscoped:
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